Today, the world is all about competition. With businesses constantly challenging each other to acquire the top position, having talented individuals is crucial. Use these 3 tested ways to attract new and qualified candidates to your employee pool.

To acquire top talent, your organization must have a reputation in the market. 75% of candidates will research a company’s reputation before applying for a job. While having a reputation is a must, you can follow these 3 easy tips to get the employees your company desires.

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1. Work on your job description.

While writing the job description for your job posting, you need to clearly state the skills and experience you require from the candidate. List all the relevant details, including a suitable job title in the job description, while keeping it short at the same time. Shorter job posts tend to attract 8.4% more applicants. Advertise your organization’s culture by mentioning how it is a great place to work at. 

You might do well if you also mention the salary in the job post as, according to research, 61% of the candidates are actively looking for a salary range in a job description. Your job post must also have a neat design and contain visual aids to attract candidates.

2. Tap into the power of social media to attract candidates

According to Zety, 79% of job seekers use social media for their job search. Nowadays, social media plays a vital role in advertising, and the same rule applies to your job post. People are very active on social media, so using it to advertise your job post is an effective strategy. 

You need to do your job marketing the right way. “Recruitment IS marketing. If you’re a recruiter nowadays and you don’t see yourself as a marketer, you’re in the wrong profession,” says Matthew Jeffrey, Global Head of Sourcing & Employment Brand at SAP. Social media marketing is not only an effective recruitment strategy, but it’s also more efficient and cost-effective. 

You can use platforms like Facebook, Twitter, and LinkedIn to post your job openings. Your job posting must be optimized enough to make it into the spotlight and target the candidates you’re looking for. You can also use hashtags to your advantage on your platforms. Your ads shouldn’t have a general design. They should be designed explicitly for each individual social media platform.

3. Go for employee referrals.

Many companies don’t realize it yet, but employee referral programs are a great way of attracting top talent. According to Gerry Crispin, a Principal at CareerXRoads, employee referrals have accounted for around 28% to 30% of new hires in firms over the last decade.

While designing an employee referral program, it must be clear what skills and experience are required from new applicants. All employees should be encouraged to participate in these programs. To motivate them, you can even offer them rewards for each successful referral.

More Resources on “Attracting New Candidates – 3 Tested Ways”

  • Your Approach to Hiring Is All Wrong – Outsourcing and algorithms won’t get you the people you need. (hbr.org)
  • Recruiting and Attracting Talent –  (shrm.org)
  • To Attract Great Teachers, School Districts Must Improve Their Human Capital Systems – Center for American Progress – Findings from the first nationally representative survey of school districts’ human capital practices indicate that most districts have not yet adapted their human capital systems to the modern market, despite the increasing importance of attracting talented teachers. (americanprogress.org)
  • 5 Ways to Attract the Right Candidates Using Social Media – Using social media to find and attract the right candidates has some great benefits. You can reach the passive candidate, increase chances that you’ll hire employees with great culture fit, and you’re cutting down on the time and money spent on recruiting. (blog.psionline.com)
  • Attracting and retaining the right talent – The best workers do the best and the most work. But many companies do an awful job of finding and keeping them. (mckinsey.com)
  • 5 Proven Ways to Attract Highly Skilled Talent – Finding the best people – the most highly skilled and top performing talent – is usually (yourerc.com)
  • 12 ways to improve your diversity recruiting strategy – Recruitee – Diversity recruiting is proven to increase innovation and performance. Learn how you can benefit from a diverse workforce with a few recruiting tactics. (blog.recruitee.com)
  • Redesign Recruiting Strategies to Hire Quality Talent – To secure quality hires that drive business outcomes, recruiting strategies must move away from simply replacing open positions with similar talent. (gartner.com)
  • 8 Ways to Ensure You Hire the Best Candidate – Here are 8 ways you can improve your recruitment process and hire the best candidate every time. The right candidate is definitely out there. (zippia.com)
  • Should scientists infect healthy young people with coronavirus? – Radical proposal to conduct ‘human challenge’ studies could dramatically speed up vaccine research. Radical proposal to conduct ‘human challenge’ studies could dramatically speed up vaccine research. (nature.com)
  • Solving the Teacher Shortage: How to Attract and Retain Excellent Educators – This brief summarizes research on teacher recruitment and retention, identifies factors that influence decisions to enter, stay in, or leave the profession, and offers policy recommendations. (learningpolicyinstitute.org)
  • 11 Effective Employee Selection Methods To Start Using Today – Harver – What are the most effective ways of making sure you’re hiring the right employees? Start building a solid candidate selection process with these 11 methods! (harver.com)
  • 10 Ways to Attract a Better, More Diverse Applicant Pool – In this Tip, we provide some best practices for recruiting and hiring a diverse workforce. (sbshrs.adpinfo.com)
  • Diversifying the Teaching Profession: How to Recruit and Retain… –  (learningpolicyinstitute.org)
  • Top 60 Employee Engagement Ideas from the Experts – PageUp – At PageUp, we know happy employees are engaged employees. Here are 60 engagement ideas from the experts to get started today. (pageuppeople.com)
  • How to Hire the Right Person – Over the course of speaking with almost 500 leaders for my weekly “Corner Office” series, I’ve asked every one of them, “How do you hire?” Their answers are always insightful because after years of interviewing countless job candidates, they’ve learned the best approaches to help them get right to t… (nytimes.com)

Related Statistics

  • A recent study of more than 600,000 researchers, entertainers, politicians, and athletes found that high performers are 400 percent more productive than average ones. (mckinsey.com)
  • If a competitor used 20 percent more great talent in similar efforts, it would beat you to market even if it started a year or two later. (mckinsey.com)
  • For unskilled and semiskilled jobs, the top 1 percent are three times more productive; for jobs of middling complexity (say, technicians and supervisors), 12 times more. (mckinsey.com)
  • One person in the top 1 percent is worth 12 in the bottom 1 percent. (mckinsey.com)
  • It was harder to get entry-level work there than to be accepted by Harvard: 2.6 percent of Walmart applicants made it through, as opposed to 6.1 percent for the Ivy League university. (mckinsey.com)
  • A whopping 82 percent of companies don’t believe they recruit highly talented people. (mckinsey.com)