In today’s world, the competition in the corporate world is higher than ever. In times like these, getting suitable candidates for your job can be a challenge. But you know what? The problem might be your job ad. Follow these four simple tips to design a compelling job ad that attracts candidates.

Did you know that 73% of job seekers say the process of looking for a job is one of the most stressful events in life? But if you have the right job ad, it doesn’t have to be.

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What is an effective job advertisement?

A successful job advertisement is succinct, straightforward, and to the point. This may be accomplished with the format you pick. Consider employing color coding, images, and creative typography to draw a potential candidate’s attention to your advertisement.

How to make your Job Ad get the desired attention?

1. Write An Accurate And Precise Job Description

To attract the best job candidates, you need to have the best job ad. While writing the job description, you need to be precise about the job and your expectations from the candidate. It may be helpful if you use bullet points to highlight what you want from the candidate since they are easier to read. Write job descriptions in an amicable tone that attracts the candidate and makes them want to apply for your job. Show the candidates how working for you will benefit them. Have a suitable job title, list the skills and experience you are looking for.

2. Pay Attention To The Design Of Your Job Ad

Assimilating visual aids in your job posting is a great way to attract the necessary attention to your job ad. 51% of the candidates claim that job ads are more appealing to them if they have pictorial representations, according to research performed by Software Advice. You need to have a simple yet unique design meant to highlight the roles and services expected from the applicants. Choose a template for your ad that goes with the culture of your organization.

3. Be Elaborate With Descriptions

While designing job advertisements, you need to be elaborate on the details and keep it concise at the same time. It would be best if you mention the company’s core values, missions, and vision statement. It would help if you also mentioned the salary in your job ad because that is the one thing candidates look for most in job ads. You can attract up to 30% more candidates if you mention the salary in your ad, research says.

4. Choose where you post your ad wisely.

Glassdoor states that 79% of job seekers use social media when conducting their job search. If you choose social media to be the platform where you place your ad, you need to make sure that you don’t follow the same strategy for every social media platform. It would help if you designed an ad campaign specially designed for each social media platform according to its target audience.

More Resources on “Why Isn’t Your Job Ad Attracting Strong Candidates? 4 Proven Ways To Make Your Job Ad Pop.”

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Related Statistics

  • 37% of candidates say they’ll move onto a new job posting if they can’t find information on the company. (
  • In a survey of potential job applicants, 51% said an image would make them more attracted to a job posting. (
  • In fact, according to a 2017 report published in the Harvard Business Review, cognitively diverse teams solve problems faster than teams of cognitively similar people. (
  • Gender-diverse companies are 15% more likely to outperform their competitors. (
  • Ethnically-diverse companies are 35% more likely to outperform their competitors. (
  • With 66% of full-time employees saying they’re far from achieving work-life balance, it’s no surprise that PowerToFly has such a solid following of candidates and employers such as Verizon, American Express and Lyft. (
  • A McKinsey study found that US public companies with a diverse executive board have a 95% higher return on equity than those with non-diverse boards. (